Brand Discovery Questionnaire

01 — Foundations

About Your Business

Business / Brand Name *

Your Name & Role *

Email Address *

Website (if you have one) Leave blank if you don't have one yet

What industry are you in? *

Briefly describe what your business does * In 2–3 sentences, explain your product or service

02 — Audience

Your Ideal Client

Who is your primary audience? * Describe them as a person — age, lifestyle, what they care about

What problem are you solving for them? *

What transformation do you offer? How does your client's life look different after working with you?

Where does your audience spend time online?

03 — Personality

Brand Voice & Values

What 3 words best describe your brand personality? * e.g. Warm, Sophisticated, Playful

How should your brand sound? *

If your brand were a person, it would be… Pick the closest match

The Wise MentorGuides, educates, inspires trust

The Cool Best FriendRelatable, fun, approachable

The Visionary CreativeInnovative, artistic, original

The Knowledgeable ExpertCredible, precise, trusted

The Passionate AdvocateMission-driven, bold, vocal

What are some logos & brandings you love — and why? Any company, any industry. Tell us what draws you to them — colours, style, feeling, simplicity, boldness, etc.

What are some logos & brandings you dislike — and why? Knowing what to avoid is just as valuable. Be honest!

What is your brand's mission? What do you do, for whom, and why does it matter? (1–2 sentences)

What is your brand's vision? Where do you see your brand in 3–5 years? What bigger impact do you want to make?

04 — Visuals

Aesthetic Direction

Do you already have brand colours? *

Yes, I have existing colours

No, I need help choosing

Visual style direction *

Typography feel

Elegant Serif

Clean Sans-Serif

Handwritten / Script

Bold Display

Do you have existing brand assets?

05 — Goals

Scope & Ambitions

What are you hoping to achieve with this branding? *

Launch a new brand

Rebrand existing

Attract premium clients

Stand out from competition

Build brand consistency

Enter a new market

How would you rate the urgency of this project?

No rush Very urgent

What deliverables do you need?

Anything else you'd like us to know? Competitors to be aware of, inspirations, constraints, or anything on your mind

Let's uncover
your brand's soul

Thank you,
friend

Your Submission Summary

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